Pricing Breakdown

Kajabi Pricing 2026: Full Breakdown with Hidden Costs

Kajabi pricing in 2026 runs from $179 to $499 per month on monthly billing, or $143 to $399 per month on annual. This guide walks through every publicly listed plan, the real annual vs monthly math, the payment processor fees most comparisons skip, and which alternatives actually cost less for coaches.

Pricing last verified 2026-04-17 via kajabi.com/pricing. Updated April 2026.

Quick Answer

Kajabi costs $179 to $499 per month in 2026 across three publicly listed plans: Basic, Growth, and Pro. Most coaches end up on Basic at $143 per month billed annually ($1,716 per year). Annual billing saves roughly 20 percent compared to monthly, but locks the user in for 12 months. Payment processor fees of 2.9 percent plus $0.30 per sale apply on top via Stripe or PayPal.

Kajabi pricing tiers: monthly vs annualBar chart comparing monthly and annual billing cost per plan across Basic, Growth, and Pro.Kajabi Pricing: Three PlansMonthly billing (coral) vs annual billing (blue)$179$143Basic$249$199Growth$499$399ProMonthly billingAnnual billing (per month)

Kajabi Basic: $179 per month

Basic is where most Kajabi customers land. At $143 per month billed annually ($1,716 per year), it includes 5 products and 2,500 contacts, enough runway for a working coaching or course business with a real email list.

Monthly$179/mo$2,148 per year if billed monthly
Annual (per mo)$143/mo$1,716 per year, billed upfront

Included

  • 5 products
  • 2,500 contacts
  • 1 website and 1 community
  • 2 admin users
  • Unlimited marketing emails
  • Stripe and PayPal checkout support

Not included

  • Affiliate program (Growth only)
  • Advanced segmentation and reporting
  • Branded mobile app (Growth+)
  • Removing Kajabi branding (Growth+)
  • More than 1 website

Honest take: Basic is the right plan for a coach running 1 to 3 active offers with a growing list. It is the entry point Kajabi shows on its public pricing page and the plan most solopreneur coaches land on.

Kajabi Growth: $249 per month

Growth adds the affiliate program, advanced segmentation, and the ability to remove Kajabi branding. At $199 per month billed annually ($2,388 per year), it is the plan most 6-figure coaches settle into.

Monthly$249/mo$2,988 per year if billed monthly
Annual (per mo)$199/mo$2,388 per year, billed upfront

Included

  • 50 products
  • 25,000 contacts
  • 11 admin users
  • Affiliate program built in
  • Remove Kajabi branding
  • Advanced automations and segmentation
  • 24/7 priority chat support

Not included

  • Multiple websites (Pro only)
  • Unlimited products (Pro only)
  • Custom code editor (Pro only)
  • Priority Pro support
  • 26 admin seat quota (Pro only)

Honest take: Growth fits coaches running multiple evergreen funnels, an affiliate program, and a sizeable email list. If none of those sentences apply, Growth is overkill.

Kajabi Pro: $499 per month

Pro is Kajabi's top plan at $399 per month billed annually ($4,788 per year). It lifts product and contact caps, adds 3 websites and 3 communities, supports 26 admin users, and includes a custom code editor for full design control.

Monthly$499/mo$5,988 per year if billed monthly
Annual (per mo)$399/mo$4,788 per year, billed upfront

Included

  • Unlimited products
  • 100,000 contacts
  • 3 websites and 3 communities
  • 26 admin users
  • Custom code editor
  • Dedicated success manager
  • Priority phone and chat support

Not included

  • White-label (Kajabi still owns the platform)
  • Dedicated account manager (separate enterprise tier)
  • SLA guarantees

Honest take: Pro is for teams running multiple brands under one Kajabi account or large creators hitting the Growth contact cap. For a solo coach, Pro is almost always more plan than needed.

Monthly vs Annual Pricing: The Real Math

Annual billing saves 20 percent on every plan but costs the full year upfront. Monthly billing is significantly more expensive but gives the option to cancel if the platform is not a fit.

PlanMonthlyAnnual (per mo)Annual TotalSavings
Basic$179/mo$143/mo$1,716/yr$432/yr
Growth$249/mo$199/mo$2,388/yr$600/yr
Pro$499/mo$399/mo$4,788/yr$1,200/yr
Kajabi annual vs monthly cost comparisonSide-by-side yearly costs showing that annual billing saves hundreds to over a thousand dollars per plan.Annual vs Monthly: Real Yearly DollarsThe real cost of keeping the monthly option openBasic$2,148/yr monthly$1,716/yr annualSave $432Growth$2,988/yr monthly$2,388/yr annualSave $600Pro$5,988/yr monthly$4,788/yr annualSave $1200Annual plans lock you in for 12 months. Monthly can be cancelled any time.

When annual makes sense: when the coach has used Kajabi for at least 60 to 90 days, has shipped a product, and knows this is the tool they will keep for the year. The Basic savings of $432 is real money once the commitment is not a guess.

When monthly makes sense: in months one through three. Paying $179 per month instead of $143 per month for three months costs $108 extra, but preserves the right to cancel if onboarding stalls or the use case shifts. Many new users do not make it past month three on the platform.

Kajabi Hidden Fees and Add-On Costs

The advertised plan price is not the real cost most coaches end up paying. Five add-on costs to budget for:

1. Payment processor fees on every sale

Kajabi uses Stripe and PayPal for checkout, and those processors take their standard cut: 2.9% + $0.30 per transaction on Stripe, similar on PayPal. Kajabi itself does not add a transaction fee on top (unlike Teachable at 5% on Starter or Podia at 5% on Mover). On a $497 course sale, the processor keeps about $14.71. A coach doing $15,000 in sales a year pays roughly $450 in processor fees across any platform that uses Stripe.

2. Custom domain registration

Kajabi does not include a domain. Budget $10 to $15 per year from Namecheap or Google Domains. Not a large cost but worth listing because it is often missed in Kajabi pricing comparisons.

3. Video hosting upgrade

Kajabi includes video hosting via Wistia, but coaches often prefer Vimeo for better player customization or unlisted video marketing. Vimeo Plus runs about $9 per month ($108 per year).

4. Booking tool stays separate

Kajabi does not include 1:1 coaching booking. Coaches keep paying for Calendly ($10/mo), Cal.com ($12/mo), or a similar tool. Budget $120 per year. If the coaching business is primarily 1:1, this gap alone is often reason enough to pick a simpler website tool with booking baked in.

5. Help desk and support tooling

Kajabi's student support is self-service. Once enrollment grows, coaches add a help desk tool like Help Scout ($25/mo) or expand ConvertKit for better deliverability. Not mandatory, but a common add-on once student volume crosses 100.

Kajabi true first-year cost for a coachAll-in first-year cost of running a coaching business on Kajabi Basic, including transaction fees, custom domain, video hosting, and a booking tool.True First-Year Cost (Basic Plan + Typical Add-Ons)For a coach selling about $15,000 of digital products in year oneBasic plan (annual)$1,716Transaction fees (~$15K sales)$450Custom domain$12Video hosting (Vimeo Plus)$108Booking tool (Calendly Standard)$120All-in first year$2,406
All-in first-year cost (Basic plan, $15K sales, typical add-ons)

Roughly $2,406: $1,716 Basic annual + $450 processor fees + $12 domain + $108 video hosting + $120 booking tool. The true cost is higher than the headline $143 per month sticker price suggests.

Is Kajabi Worth It: Decision FlowFlow chart helping coaches decide whether Kajabi is worth the money based on what they actually sell and which tools they already pay for.Is Kajabi Worth It for You?Yes, if...✓You actively sell online courses✓You run a paid membership or community✓Your digital product revenue is $2K+ per month✓You are paying for 3+ of: email tool, courseplatform, community, funnel builder✓You have time to spend weeks configuring theplatformProbably not, if...✗You primarily coach 1:1 and just need awebsite✗You have not sold a digital product yet✗You want to be live on your site this week✗You want to cancel whenever without losing ayear of fees✗You need AI help writing your site copy

Is Kajabi Worth It in 2026?

Kajabi is worth the money when the coach is actively using the courses, email, community, and funnels together. It is expensive when only the website or one feature is being used.

Yes, Kajabi is worth it if...

  • Online courses or memberships are the main revenue driver
  • Digital product revenue exceeds $2,000 per month
  • Currently paying for 3+ separate tools (email, course, community, funnel)
  • Multi-step funnels with opt-ins, upsells, and nurture sequences are core
  • The team has capacity to spend 2-4 weeks on initial setup

No, Kajabi is not worth it if...

  • The coaching business is primarily 1:1 and needs a credible website
  • No digital product has been launched yet, only an intention to
  • Site needs to be live this week, not next quarter
  • Budget below $100 per month for tooling
  • Cancelling flexibly matters more than the 20% annual discount

Cheaper Kajabi Alternatives by Use Case

Before signing up for Kajabi, it is worth matching the tool to the actual use case. The platform is expensive because it does a lot. If the coaching business does not need all of it, a cheaper tool wins.

NiftySite

Best for website only

If the coach just needs a professional website in 10 minutes for $15 per month, NiftySite handles it with AI-generated copy, coach-specific templates, and monthly billing with no annual lock-in. Saves $128 per month compared to Kajabi Basic. See the NiftySite vs Kajabi comparison and the full Kajabi review for more context.

Teachable

For coaches who want only course hosting without the full suite, Teachable starts at $29 per month billed annually and includes the core course delivery features at about a fifth of the price.

Thinkific

For coaches prioritizing zero transaction fees, Thinkific at $36 per month (annual) charges no platform transaction fee across any plan. A coach doing $15,000 in sales saves about $450 per year in fees compared to Kajabi Basic.

Podia

For creators wanting a lighter all-in-one, Podia Shaker at $75 per month (annual) includes courses, email marketing, and community with no transaction fees. Roughly half the price of Kajabi Basic.

How Kajabi Pricing Compares to Major Alternatives

Across the category, Kajabi sits at the top end of the price range because it bundles more into one subscription. Below is an apples-to-apples view of what each tool actually costs.

ToolCheapest PlanMost Common PlanFree PlanTransaction FeesBilling Flexibility
Kajabi$143/mo (Basic, annual)$143/mo (Basic, annual)No (trial only)2-5% platform fee via 3rd-party processorMonthly or annual (annual required for advertised price)
Teachable$29/mo (Starter, annual)$69/mo (Builder, annual)Yes (with fees)$1 + 10% on free plan, 5% on StarterMonthly or annual
Podia$33/mo (Mover, annual)$75/mo (Shaker, annual)Yes (limited)5% on Mover, 0% on Shaker+Monthly or annual
Thinkific$36/mo (Basic, annual)$74/mo (Start, annual)Yes (1 course)0% across all plansMonthly or annual
NiftySiteFree (forever)$15/mo (Pro)Yes (forever)None (no payments processed)Monthly only, cancel anytime

All pricing verified April 2026 against each tool's official pricing page. Transaction fees quoted for native payment processors where applicable.

Kajabi Pricing FAQ

How much does Kajabi cost per month?

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Kajabi costs between $179 and $499 per month on monthly billing in 2026. The three publicly listed plans are Basic ($179/mo), Growth ($249/mo), and Pro ($499/mo). Annual billing drops the effective monthly cost to $143, $199, and $399 respectively, but you pay the full year upfront.

What is Kajabi's cheapest plan?

▼
Basic at $179/month monthly or $143/month when billed annually ($1,716/year). Basic includes 5 products, 2,500 contacts, 1 website, 1 community, and 2 admin users. It is the entry point listed on Kajabi's public pricing page.

Is Kajabi worth $179 per month?

▼
Only if you are using the courses, email marketing, community, and funnels together. Basic at $179/mo makes financial sense once you have replaced a separate email tool ($29-49/mo), a course platform ($39-89/mo), and a community tool ($39-99/mo). If you are only using the website builder, the same money buys much less than standalone tools deliver.

How much does Kajabi cost per year?

▼
Kajabi costs between $1,716 and $4,788 per year on annual billing. Basic is $1,716/year, Growth is $2,388/year, and Pro is $4,788/year. Monthly billing totals are higher: $2,148, $2,988, and $5,988 respectively.

Does Kajabi charge transaction fees?

▼
Kajabi itself does not take a cut of sales on paid plans when using a third-party processor like Stripe, but it does apply a platform fee on the Basic tier that shrinks on higher plans. Payment processor fees (Stripe at 2.9% + $0.30) apply on top. On a $1,000 course sale via Stripe on Basic, processor fees alone are roughly $29.30.

Does Kajabi have a free plan?

▼
No. Kajabi has a free trial (typically 14 or 30 days depending on the current promotion) but no free plan. When the trial ends, the site and any products go offline unless a paid subscription is active. This is a common complaint from coaches evaluating the platform in the kajabi pricing reddit community.

Is Kajabi's annual plan worth it?

▼
Annual saves between $432 and $1,200 per year compared to monthly. On Basic, annual works out to $143/mo vs $179/mo monthly, a $432/year saving. Annual makes sense once you have used the platform long enough to know you will stay for twelve months. For new users in month one, monthly billing preserves the option to cancel if the platform is not the right fit.

What are Kajabi's hidden fees?

▼
The main costs beyond the plan price are transaction fees (2.7-2.9% + $0.30 per sale via Kajabi Payments, higher with third-party processors), paid custom domain registration ($10-15/yr from Namecheap or similar), and any third-party tools kept alongside Kajabi (such as a video host, booking tool, or help desk). The platform does not charge for overages directly but caps contacts and products, so exceeding a limit requires a plan upgrade.

Can I negotiate Kajabi pricing?

▼
Kajabi does not negotiate standard plan pricing, but it runs regular promotions. Common offers include 50% off for the first 3-12 months, extended trials (30 days instead of 14), and occasionally free months when prepaying annually. Checking the homepage banner before signing up is worth the five seconds it takes.

Is Kajabi cheaper than Teachable or Thinkific?

▼
No. Teachable starts at $29/mo and Thinkific at $36/mo billed annually, both significantly cheaper than Kajabi Basic at $143/mo annual. Kajabi is more expensive because it bundles email marketing, community, and funnels that the cheaper tools leave out. If all a coach needs is course hosting, Teachable or Thinkific is a much better deal.
Written by
Poonam
PoonamFounder, NiftySite

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