Pricing Breakdown

Podia Pricing 2026: Full Breakdown of Mover and Shaker Plans

Podia pricing in 2026 runs from $33 per month to $89 per month across two plans. This guide breaks down Mover and Shaker, the 5 percent transaction fee question, the email subscriber tiers that kick in past 100 contacts, and whether Podia is the right fit for a coach, creator, or service business selling digital products.

Pricing last verified 2026-04-22 via podia.com/pricing. Updated April 2026.

Quick Answer

Podia costs $33 to $89 per month in 2026 across two plans. Mover is $33/mo annual ($39/mo monthly). Shaker is $75/mo annual ($89/mo monthly). Mover carries a 5 percent Podia transaction fee on product sales; Shaker drops that fee to 0 percent. Annual billing saves roughly 15 percent per month. There is no free plan, but Podia offers a 30-day free trial of every feature with no credit card required.

Podia pricing tiers by planBar chart comparing Podia Mover and Shaker plan prices on annual billing, with the Podia transaction fee shown per tier.Podia Pricing: Two PlansAnnual-billing per-month rates. Monthly billing costs about 15 percent more per month.$33/moMover5% Podia fee$75/moShaker0% Podia feeShaker pays for itself once monthly product sales exceed about $840.

Podia Mover: $33 per month (annual)

Mover is Podia's entry plan at $33 per month on annual billing ($396 per year), or $39 per month on monthly billing. Mover covers the full Podia feature set: website builder with custom domain, unlimited courses, digital downloads, webinars, coaching products, community, email marketing (free up to 100 subscribers), blogging, and live chat. The tradeoff is a 5 percent Podia transaction fee on product sales on top of Stripe processor fees.

Monthly$39/moBilled monthly
Annual (per month)$33/mo~$396/yr paid upfront

Included

  • Website builder with custom domain
  • Unlimited online courses
  • Digital downloads and webinars
  • Coaching products and community
  • Email marketing (free up to 100 subscribers)
  • Blogging and live chat
  • Coupons, waitlists, payment plans, upsells, certificates
  • Migration of up to 20 products from another platform

Not included

  • 0 percent Podia transaction fee (Shaker required)
  • PayPal payments (Shaker required)
  • Affiliate marketing (Shaker required)
  • Zapier actions (Shaker required)

Honest take: Mover is the plan most coaches and creators start on. It covers almost everything Podia does, and the 5 percent fee is manageable until monthly product sales get large. Mover is Stripe-only.

Podia Shaker: $75 per month (annual)

Shaker is the higher tier at $75 per month on annual billing ($900 per year) or $89 per month on monthly billing. The biggest upgrade is a 0 percent Podia transaction fee on all sales. Shaker also adds PayPal support (Mover is Stripe only), built-in affiliate marketing, and Zapier actions for automations. Product migration bumps from 20 to 30 items.

Monthly$89/moBilled monthly
Annual (per month)$75/mo~$900/yr paid upfront

Included

  • Everything in Mover
  • 0 percent Podia transaction fee on sales
  • PayPal payments (in addition to Stripe)
  • Affiliate marketing built in
  • Zapier actions for automation
  • Migration of up to 30 products

Not included

  • Email sending beyond free subscriber tier (paid add-on)
  • Custom domain registration (Podia does not sell domains)
  • Dedicated account manager

Honest take: Shaker pays for itself once monthly product sales exceed about $840, where the 5 percent Mover fee equals the $42/month plan difference. Below that, Mover is cheaper.

Podia Monthly vs Annual: The Real Math

Annual billing on Podia saves about 15 percent per month. On Mover, that is roughly $72 per year; on Shaker, about $168 per year. The 30-day free trial removes most of the risk of committing to annual, since a user has 30 days to build out products and verify the platform fits.

PlanMonthlyAnnual (per mo)Annual TotalTransaction Fee
Mover$39/mo$33/mo$396/yr5% Podia fee
Shaker$89/mo$75/mo$900/yr0% Podia fee
Podia Mover monthly vs annual billingSide-by-side comparison showing Podia Mover monthly billing at 39 dollars per month against annual billing at 33 dollars per month.Podia Mover: Monthly vs AnnualAnnual billing saves about $72 per year on MoverMonthly billingPay month-to-month$39/mo$468 paid across the yearCancel anytimeAnnual billingPay upfront for 12 months$33/mo$396 paid today, saves ~$72/yr12-month commitmentAnnual discount is roughly 15 percent per month on both Mover and Shaker.

When annual makes sense: once a user is through the 30-day trial and committed to Podia for the year. Saving $72 to $168 per year with zero downside (no refund worry because of the trial) makes annual the default path.

When monthly makes sense: only in edge cases where a user expects to pause the business or switch tools within a few months. Most Podia users who stay past month two end up on annual.

The alternative billing model: NiftySite has no annual option at all. Pro is $15/month billed monthly, cancel anytime, and a free forever tier keeps a published page live with no credit card.

Mover vs Shaker: The Transaction Fee Breakeven

The single most important Podia pricing decision is when to upgrade from Mover to Shaker. The math breaks down simply:

  • Mover annual: $33/mo plus 5 percent on product sales
  • Shaker annual: $75/mo plus 0 percent on product sales
  • Difference in monthly plan cost: $42
  • Sales volume where 5 percent equals $42: about $840 per month in product sales
Podia Shaker vs Mover breakevenChart illustrating how the 5 percent Podia transaction fee on Mover compared to 0 percent on Shaker creates a breakeven point around $840 in monthly product sales on annual billing.When does Shaker pay for itself?5 percent Mover Podia fee vs 0 percent Shaker Podia fee, on annual billingMover$33/mo + 5% Podia feeBetter if monthly sales < $840$500 sold = $25 Podia fee$800 sold = $40 Podia feeStripe fees apply on topShaker$75/mo + 0% Podia feeBetter if monthly sales > $840Flat $75/mo regardlessScales without fee growthPlus PayPal, affiliates, ZapierStripe processing fees of 2.9 percent plus $0.30 apply on both plans regardless.

For creators selling under $840 per month through Podia, Mover is cheaper. Above that line, Shaker's 0 percent fee pays for itself and scales better as sales grow. Stripe processing fees of 2.9 percent plus $0.30 apply on both plans. Shaker is also the tier that adds PayPal, affiliates, and Zapier.

Podia Hidden Fees and Add-On Costs

Podia's subscription pricing is clean and transparent. Three cost categories often catch new users by surprise:

1. Podia transaction fee on Mover (5 percent on sales)

Mover plan users pay a 5 percent Podia fee on every product sale on top of Stripe's 2.9 percent plus $0.30 processor fee. On a $500 course sale through Mover, that is $25 to Podia plus $14.80 to Stripe, leaving $460.20. Shaker drops the Podia fee to 0 percent.

2. Email marketing beyond 100 subscribers (tiered pricing)

Email marketing is free up to 100 subscribers. Beyond that, Podia charges a subscriber-tier fee on top of the plan. For creators with a list of 1,000 subscribers or more, a dedicated email tool like Kit or Mailchimp may end up cheaper, but Podia's built-in email is convenient for smaller lists.

3. Custom domain registration ($12 to $20 per year)

Podia supports custom domains but does not sell them. Budget $12 to $20 per year from Namecheap, Porkbun, or Google Domains. Unlike some competitors, Podia does not include a free first-year domain with annual plans.

Realistic first-year total (Mover + domain, low product sales)

Roughly $410 to $435 on annual billing for a coach selling under $500 per month in products: $396 Mover + $15 domain + small Podia seller fees on any sales. Add serious product sales and costs scale with the 5 percent Mover fee until the Shaker breakeven point.

Is Podia Worth It in 2026?

Podia is worth it for coaches, consultants, and creators actively selling courses, digital downloads, webinars, or memberships and who want everything on one platform at a lower price than Kajabi. It is less worth it for users who just need a professional website without the product storefront.

Yes, Podia is worth it if...

  • Actively selling courses, downloads, or memberships
  • Want website, products, and email under one platform
  • Moving from Kajabi and want lower cost (about 28 percent of Kajabi annual)
  • Email list is under 500 subscribers
  • Happy with Stripe-only payments on Mover or PayPal on Shaker

No, Podia is not the right fit if...

  • You just need a coaching website, not a product storefront
  • You want a free forever plan (Podia is trial-only)
  • Email list is already 5K+ (specialist tool cheaper)
  • AI-generated copy is a hard requirement
  • Monthly billing without 15 percent premium matters

Podia Alternatives by Use Case

Podia sits in the middle of the creator-platform market. Three alternatives cover different shapes of the same need:

NiftySite

Best for coaches who just need a website

For coaches and consultants who want a credible one-page site in 10 minutes with AI-generated copy (no course storefront, no email marketing overhead), NiftySite is the direct fit. Pro is $15/month ($180/year) with monthly billing, a free forever tier, and no transaction fees. Roughly 45 percent the annual cost of Podia Mover without the course infrastructure.

Kajabi (for coaches running at scale)

Kajabi Basic at $119/mo annual is about 3.6x the cost of Podia Mover. The upgrade pays off for creators running complex pipelines, multi-step funnels, and advanced automations. For most coaches at the course-launch stage, Podia covers the same ground for less money.

Teachable (for course-focused creators)

Teachable Starter at $29/mo annual is cheaper than Podia Mover but carries a 7.5 percent transaction fee (vs Podia's 5 percent). For creators who only want course hosting and do not need the website, community, or email marketing that Podia includes, Teachable is a narrower but slightly cheaper option on the plan fee.

How Podia Pricing Compares to Major Alternatives

Podia is priced competitively in the creator platform space. It is substantially cheaper than Kajabi, slightly more than Teachable Starter but with lower transaction fees, and in the same range as Thinkific. Below is a side-by-side view:

ToolCheapest PaidMost Common PlanFree PlanTransaction FeesBilling Flexibility
Podia$33/mo (Mover, annual)$33/mo (Mover, annual)No (30-day trial)5% on Mover, 0% on Shaker + StripeMonthly or annual (~15% off)
NiftySiteFree (forever)$15/mo (Pro)Yes (forever, full page)None (no payments processed)Monthly only, cancel anytime
Kajabi$55/mo (Kickstarter, annual)$119/mo (Basic, annual)No (14-day trial)None (Stripe/PayPal only)Monthly or annual
Teachable$29/mo (Starter, annual)$69/mo (Builder, annual)No (7-day trial)7.5% on Starter, 0% on higher tiersMonthly or annual
Thinkific$36/mo (Basic, annual)$74/mo (Start, annual)Yes (1 course, limited)0% on paid plansMonthly or annual

All pricing verified April 2026 against each tool's official pricing page. Podia annual billing saves about 15 percent per month.

Podia Pricing FAQ

How much does Podia cost per month?

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Podia costs between $33 and $89 per month in 2026 across two plans. Mover is $33/mo on annual billing or $39/mo monthly. Shaker is $75/mo on annual billing or $89/mo monthly. Annual billing saves roughly 15 percent per month on both plans.

Is there a free Podia plan?

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Podia does not offer a permanent free plan. It runs a 30-day free trial of every feature with no credit card required. After the trial ends, the site and product storefront require an active subscription (Mover or Shaker) to keep selling. For users who need a free tier, a tool with a permanent free plan is a better fit.

What is Podia's cheapest plan?

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Mover at $33 per month on annual billing ($396 per year), or $39 per month on monthly billing. Mover includes the full website builder with a custom domain, unlimited courses, digital downloads, webinars, coaching products, community, email marketing (free up to 100 subscribers), blogging, and live chat. Mover carries a 5 percent Podia transaction fee on product sales on top of Stripe processor fees.

How much is Podia Shaker in 2026?

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Podia Shaker costs $75 per month on annual billing ($900 per year) or $89 per month on monthly billing. The biggest difference from Mover is a 0 percent Podia transaction fee, plus PayPal support (Mover is Stripe only), affiliate marketing, and Zapier actions. Shaker pays for itself once monthly product sales exceed about $840, where the 5 percent Mover fee equals the $42/month plan difference.

Does Podia charge transaction fees?

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Yes on Mover. Mover takes a 5 percent Podia transaction fee on product sales in addition to Stripe processor fees of 2.9 percent plus $0.30 per transaction. Shaker drops the Podia fee to 0 percent. For creators selling at meaningful volume, Shaker's 0 percent fee is why most active sellers end up on the higher tier despite the price jump.

Does Podia include email marketing?

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Yes, both Mover and Shaker include email marketing. Email sends are free for lists up to 100 subscribers. Beyond that, Podia charges a subscriber-tier fee on top of the plan. For creators with larger lists, a dedicated email tool like Kit (formerly ConvertKit) or Mailchimp may end up being cheaper, but the built-in Podia email keeps everything under one login for smaller lists.

Does Podia have a free trial?

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Yes, Podia offers a 30-day free trial with full access to every feature on both Mover and Shaker, and no credit card is required to start. This is longer than the typical 14-day trial from Kajabi or the 7-day trial from Teachable, and is a genuinely generous window to build out products and test the platform before committing.

How does Podia compare to Kajabi on price?

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Podia is significantly cheaper. Podia Mover at $396 per year matches roughly 22 percent of Kajabi Basic's $1,428 per year annual price. For creators who primarily need courses, digital downloads, and a website, Podia covers most of the same ground at a small fraction of the cost. Kajabi's advantages include more sophisticated pipeline and marketing automation features, which only matter at higher business stages.

Is Podia worth it for coaches and solopreneurs?

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Podia is worth it for coaches who are actively selling courses, memberships, or digital downloads and want a single platform for website, products, and email. For coaches who primarily work 1:1 and just need a professional web presence without courses or digital products, Podia is significantly more platform than needed at $396/year. A simpler tool like NiftySite at $180/year covers the website need more directly.

Does Podia have hidden fees?

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Podia's subscription pricing is clean and transparent. Three costs can catch users by surprise: (1) the 5 percent Podia fee on Mover sales, which stacks with Stripe's 2.9 percent plus $0.30, (2) email marketing charges once list size crosses 100 subscribers, and (3) a custom domain that Podia does not register itself (budget $12 to $20 per year from a registrar like Namecheap).
Written by
Poonam
PoonamFounder, NiftySite

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