Pricing Breakdown

Wix Pricing 2026: Full Breakdown with Hidden Costs

Wix pricing runs from $17.77 to $159.77 per month in 2026 on annual billing, across four website plans. This guide walks through every tier, the monthly vs annual math, the premium app costs that inflate the real bill, and which tools cost less in practice for a solopreneur who just needs a professional page.

Pricing last verified 2026-04-22 via wix.com/upgrade/website. Updated April 2026.

Quick Answer

Wix costs between $17.77 and $159.77 per month on annual billing across four plans: Light, Core, Business, and Business Elite. Most users land on Core at $29.77/month because it is the first plan with proper commerce, scheduling, and 50 GB of storage. A free plan exists but shows Wix ads and uses a wixsite.com subdomain, so it is not suitable for a professional-facing site. Monthly billing is roughly 2x the annual headline rate.

Wix website plan pricing by tierBar chart comparing Wix plan prices across Light, Core, Business, and Business Elite tiers on annual billing.Wix Website Plans: Annual PricingPrices shown are effective per-month rates when billed annually$17.77/moLight$213/yr$29.77/moCore$357/yr$39.77/moBusiness$477/yr$159.77/moBusiness Elite$1,917/yrMonthly billing costs roughly 2x these rates. A free plan exists but shows Wix ads.

Wix Light: $17.77 per month (annual)

Light is the cheapest paid plan at $17.77 per month billed annually (about $213 per year). It is the minimum tier that removes Wix ads and lets the user connect a custom domain. For a solo professional who wants a simple website with no commerce, Light is the realistic starting point.

Annual (per month)$17.77/moPaid upfront for 12 months
Annual Total~$213/yrFree domain, first year only

Included

  • Custom domain (free first year)
  • 2 GB storage
  • Light marketing suite
  • 2 team collaborators
  • Ads removed (no wixsite.com subdomain)
  • 24/7 customer support

Not included

  • Payment acceptance / commerce (Core required)
  • Scheduling / bookings (Core required)
  • Most premium apps (extra cost)
  • eCommerce analytics (Business required)

Honest take: Light fits a static portfolio or brochure site for someone who is not selling anything through the page. For coaches, consultants, or therapists who want a contact form plus scheduling, Light is too limited and Core becomes the real entry point.

Wix Core: $29.77 per month (annual)

Core is the most popular Wix plan and what most solopreneurs end up on at $29.77 per month billed annually (about $357 per year). It adds payment acceptance, basic eCommerce, built-in scheduling, and a much larger 50 GB of storage. For a coach selling 1:1 sessions or a consultant accepting deposits, Core is the first genuinely useful tier.

Annual (per month)$29.77/moPaid upfront for 12 months
Annual Total~$357/yrFree domain, first year only

Included

  • Everything in Light
  • 50 GB storage
  • Payment acceptance (Stripe, PayPal, Wix Payments)
  • Basic eCommerce (sell products and services)
  • Scheduling / bookings built in
  • Basic marketing suite
  • 5 team collaborators

Not included

  • Standard marketing suite (Business required)
  • Standard eCommerce features (Business required)
  • Multi-currency support (Business required)
  • Advanced commerce and dev tools (Business Elite)

Honest take: Core is where Wix starts delivering real value over a simple builder. At $357 per year it is also where the price becomes a real consideration compared to $15 per month NiftySite or $8 per month Squarespace Core.

Wix Business: $39.77 per month (annual)

Business sits at $39.77 per month billed annually (about $477 per year) and layers on the standard marketing suite, standard eCommerce features, 100 GB of storage, and 10 team collaborators. It is the plan Wix nudges users toward and marks as "Recommended" in the signup flow.

Annual (per month)$39.77/moPaid upfront for 12 months
Annual Total~$477/yrFree domain, first year only

Included

  • Everything in Core
  • 100 GB storage
  • Standard marketing suite
  • Standard eCommerce (multi-currency, abandoned cart, subscriptions)
  • Scheduling with advanced features
  • 10 team collaborators

Not included

  • Unlimited storage (Business Elite required)
  • Advanced marketing suite (Business Elite required)
  • Advanced developer platform (Business Elite required)
  • Priority support

Honest take: Business fits a small business running real eCommerce with meaningful order volume. For coaches or consultants with a single service-based page, Business is more plan than needed. The $120 per year jump from Core rarely pays for itself at solopreneur scale.

Wix Business Elite: $159.77 per month (annual)

Business Elite is the top tier at $159.77 per month billed annually (about $1,917 per year). It unlocks unlimited storage, the advanced developer platform (Wix Velo with custom code), the advanced marketing suite, advanced eCommerce features, and 100 team collaborators. It is aimed at agencies, mid-sized teams, and larger stores rather than solopreneurs.

Annual (per month)$159.77/moPaid upfront for 12 months
Annual Total~$1,917/yrFree domain, first year only

Included

  • Everything in Business
  • Unlimited storage
  • Advanced marketing suite
  • Advanced eCommerce features
  • Wix Velo developer platform (custom code)
  • 100 team collaborators
  • Priority support

Not included

  • Wix Enterprise (separate sales process)
  • Premium apps (still billed separately)
  • Google Workspace email (separate add-on)

Honest take: Business Elite is enterprise-adjacent pricing. Almost no solopreneur, coach, or consultant needs this tier. It fits agencies managing client sites and mid-sized stores with their own developers.

Wix Monthly vs Annual: The Real Math

Wix does not show month-to-month pricing on its public pricing page. Every price displayed is the effective rate when billed annually. The signup flow does offer a monthly billing option, and in practice the monthly rate is close to double the annual headline because Wix markets annual as "50% off" promotional pricing. The table below shows the annual math at each tier.

PlanAnnual (per mo)Annual TotalStorageCollaborators
Light$17.77/mo~$213/yr2 GB2
Core$29.77/mo~$357/yr50 GB5
Business$39.77/mo~$477/yr100 GB10
Business Elite$159.77/mo~$1,917/yrUnlimited100
Monthly vs annual billing costSide-by-side comparison showing how Wix monthly billing costs roughly twice the effective annual rate.Wix Core: Monthly vs AnnualSame plan, two billing choices, very different sticker per monthAnnual billingPay upfront for 12 months$29.77/mo~$357 paid todayHeadline rate, 12-month commitmentMonthly billingPay month-to-month~$59/mo~$30 more per monthFlexibility premium: ~$360/yrWix does not show month-to-month rates on its public pricing page. The 50% savings claim implies monthly is roughly 2x annual.

When annual billing makes sense: when the user has already chosen Wix, knows the tier they need, and is confident the site will stay live for a full year. Annual locks in the lower headline rate and includes a free domain for the first year, which on its own saves $15 to $30.

When monthly billing makes sense: when the user is still evaluating the platform, unsure about plan tier, or expects to change tools within a year. Monthly costs about double per month, but preserves the ability to cancel without eating a 12-month commitment.

The alternative flexibility model: NiftySite has no annual option at all. Pro is $15/month billed monthly, cancel anytime. The free tier keeps a published page live forever with no credit card required.

Wix Hidden Fees and Add-On Costs

Wix's plan pricing is straightforward, but the headline rate is rarely the final number. Four categories of add-on cost regularly inflate the real bill for a new user:

1. Premium apps ($5 to $30/month each)

The Wix App Market has thousands of apps and many of the useful ones are paid. Apps for email marketing beyond the basics, SEO audits, live chat, advanced booking, lead-capture popups, and member areas often carry their own monthly subscriptions. A typical solopreneur Wix setup ends up with 2 to 4 paid apps totaling $15 to $60 per month on top of the plan price.

2. Domain renewal after year one ($15 to $30/year)

Wix includes a free custom domain for the first year on annual plans. From year two onward, the domain renews at standard registry rates. Common TLDs like .com, .co, and .net typically cost $15 to $25 per year through Wix. Premium TLDs can cost $50 or more.

3. Google Workspace email ($6 per user/month)

Wix does not include a mailbox with the plan. Users who want [email protected] are pushed to buy Google Workspace through Wix at roughly $6 per user/month, or about $72 per year. This is a category the plan pricing does not hint at.

4. Payment processor fees (2.9% + $0.30 per sale)

Wix does not take a platform cut of sales on paid plans, but Stripe, PayPal, and Wix Payments all charge the standard 2.9% plus $0.30 per transaction. On $1,000 of sales that works out to roughly $32 in fees. Business and Business Elite add tools to manage multi-currency and abandoned carts, but the base processor fee is the same.

Realistic first-year total (Core + typical add-ons)

Roughly $650 to $750 depending on how many premium apps the user installs: $357 Core plan + $240 for two mid-range premium apps + $72 Google Workspace email, offset by the free first-year domain. The Wix invoice does not show this total upfront. It appears app by app in the user's subscription list.

Total annual cost of a typical Wix setupStacked bar chart showing the annual cost of a Wix Core plan plus typical add-ons for a solopreneur, including premium apps, domain, and email.Realistic first-year Wix cost for a solopreneurCore plan plus typical add-ons most users end up needingCore plan$357/yrDomain renewal (year 2+)$20/yrPremium apps (typical 2x)$240/yrGoogle Workspace email$72/yrFirst-year savings (free domain)-$15First-year all-in: ~$674NiftySite Pro all-in at $15/mo x 12 = $180/yr. Plan plus domain only.

Is Wix Worth It in 2026?

Wix is worth it for users who want maximum design flexibility, a large app marketplace, and are willing to invest several hours learning the editor. It is less worth it for solopreneurs who want a credible one-page professional site without the blank-canvas overhead.

Yes, Wix is worth it if...

  • Design flexibility is the top priority
  • The project needs real eCommerce with inventory
  • Multi-page site with a blog, gallery, and bookings
  • Willing to spend 3 to 8 hours on setup
  • The app marketplace solves a specific niche need

No, Wix is not the right fit if...

  • A coaching or consulting one-pager is the real need
  • Under 30 minutes of setup time is the goal
  • AI-generated copy is a hard requirement
  • Monthly billing without price penalty matters
  • The user does not want to pick between 900+ templates

Cheaper Wix Alternatives by Use Case

For a solopreneur paying $357 per year on Core, several tools offer a more focused product for less money. Four alternatives worth weighing against Wix:

NiftySite

Best for coaches and consultants

If the goal is a credible professional site in 10 minutes with AI-generated copy, niche-specific templates for coaches, therapists, consultants, and personal trainers, monthly billing, and a free forever tier, NiftySite is a direct fit. Pro is $15/month ($180/year all-in), roughly half the cost of Wix Core with no annual lock-in. For the coaching-specific walk-through, see the NiftySite for coaches page.

Squarespace (for multi-page creative sites)

Squarespace Basic starts at $7/month annual and Core is $8/month. For designers, creatives, and users who want a multi-page site with a blog and online store, Squarespace is substantially cheaper than Wix Core at the same feature tier. It still requires 1 to 2 hours of setup and writing all site copy.

Carrd (for a simple one-pager on a budget)

Carrd Pro Standard is $19 per year and includes a custom domain, forms, and analytics. It fits someone who wants the cheapest possible path to a live one-page site and is comfortable writing all their own copy. No commerce and no AI help, but the price is hard to beat.

Webflow (for design-heavy custom builds)

Webflow starts at $14/month annual for the Basic plan and goes up to $39/month for Business. It suits designers and developers who want production-grade CSS control and are building sites for clients. Overkill for a solo professional with a single service-based page.

How Wix Pricing Compares to Major Alternatives

Wix sits at the premium end of mainstream website builders on sticker price. It wins on flexibility and app ecosystem; it loses on entry cost, monthly flexibility, and setup time. Below is a side-by-side view of what each tool actually costs.

ToolCheapest PaidMost Common PlanFree PlanTransaction FeesBilling Flexibility
Wix$17.77/mo (Light, annual)$29.77/mo (Core, annual)Yes (with Wix ads, wixsite.com subdomain)0% on Wix plans (Stripe/PayPal processor fees apply)Annual headline pricing; monthly billing costs ~2x per month
NiftySiteFree (forever)$15/mo (Pro)Yes (forever, with small badge)None (no payments processed)Monthly only, cancel anytime
Squarespace$7/mo (Basic, annual)$8/mo (Core, annual)No (14-day trial)Stripe/PayPal processor fees onlyMonthly or annual
Carrd$9/yr (Pro Lite)$19/yr (Pro Standard)Yes (3 sites, branding, no custom domain)None (no native checkout)Annual only
Webflow$14/mo (Basic, annual)$23/mo (CMS, annual)Yes (starter site)0% on paid plansMonthly or annual

All pricing verified April 2026 against each tool's official pricing page. Wix figures are annual-billing effective rates.

Wix Pricing FAQ

How much does Wix cost per month?

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Wix costs between $17.77 and $159.77 per month on annual billing in 2026. The four website plans are Light ($17.77/mo), Core ($29.77/mo), Business ($39.77/mo), and Business Elite ($159.77/mo). Monthly billing is available but costs roughly twice as much per month because the headline prices assume annual commitment.

What is Wix's cheapest paid plan?

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Light at $17.77 per month on annual billing (about $213 per year). Light includes a free custom domain for the first year, 2 GB of storage, and removes the Wix ads and wixsite.com subdomain that appear on the free plan. It is the minimum tier that looks professional for a client-facing site.

Is Wix free?

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Wix has a permanent free plan, but it shows Wix ads on every page and uses a wixsite.com subdomain (for example, yourname.wixsite.com/sitename). The free plan is not suitable for a professional-looking coaching or consulting site because the branding undermines credibility. To remove ads and use a custom domain, the minimum is Light at $17.77/mo annual.

How much does Wix cost per year?

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On annual billing, the four plans total roughly $213 (Light), $357 (Core), $477 (Business), and $1,917 (Business Elite) per year. Monthly billing totals are higher. A free custom domain for the first year is included on annual plans, which saves another $12 to $20 for the first year only.

Does Wix charge transaction fees?

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Wix does not take a platform-level cut of sales on any paid plan. Payment processor fees still apply (Stripe and PayPal charge about 2.9% plus $0.30 per transaction). Business and Business Elite plans add multi-currency support and more advanced commerce tools, but the base transaction cost is the same.

Why is Wix monthly billing so much more expensive?

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Wix markets its headline prices as annual rates. Users who choose to pay monthly instead of upfront for the year typically pay close to double per month. For a solopreneur testing the platform, this is a trade-off: monthly preserves flexibility but costs nearly twice as much for the same plan.

What are Wix's hidden fees?

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Wix's plan pricing is clear, but four additional costs often surprise new users: (1) premium app subscriptions (many marketing, booking, and automation apps have their own monthly fees on top of the Wix plan, typically $5 to $30/month each), (2) domain renewal after the first free year ($15 to $30/year), (3) Google Workspace email if the user wants [email protected] ($6 per user/month via Wix), and (4) template and third-party asset purchases.

Does Wix have a free trial or refund?

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Wix offers a 14-day money-back guarantee on the initial upgrade from free to any paid plan. It is not a free trial in the traditional sense; the user pays upfront and can request a refund within 14 days. After the refund window, the plan commitment is for the full billing cycle chosen (monthly or annual).

Can I negotiate Wix pricing?

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Standard plan pricing is not negotiable, but Wix runs frequent promotions. Common offers include 50% off the first year on annual plans, extended trials during Black Friday and Cyber Monday, and occasional flash sales. Checking the signup page for a banner before committing is worth a few seconds.

Is Wix worth it for coaches and solopreneurs?

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Wix is worth it for users who want maximum design flexibility and are willing to invest several hours learning the editor. It is not worth it for coaches and consultants who just need a credible one-page presence fast, because the blank canvas and large app marketplace add complexity without value at that stage. A niche website builder with AI-generated copy typically ships a coaching site in 10 minutes for less money.
Written by
Poonam
PoonamFounder, NiftySite

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